Maiet Al, Stated that the spending on impulse buying is done more by young generation and usually the age segment falls in the range of years old. Factors affectingaffectig impulse buying: One study conducted by Wang and Zhou, shows that promotional activities show increases impulse buying by consumer when there are sales or discounts on products.
He or She spends more time in the store than before, the more they spend time on shopping and browsing upon different product the more it with increase the chance of impulse buying.
In impulse buying a product is purchased spontaneously which is unplanned it could be anything,; a service, existing and new products to which the consumers are generally attracted because of various factors.
Some researchers have also stated that the impulse buying is relatively more common in females as compared to males Giraud, According to a researcher Giraud, finds that the mood of the consumer also affects impulse buying behavior which means that when the customer is in a good mood, he or she will embark themselves with the products which fall in the category of impulse buying and if he or she is in bad mood the person will tend to reward his or herself less.
Feeling of desperation in terms of buying a product. There are many researchers who have worked extensively on this topic and come up with more or less same definition and amplification of impulse buying. Recently many researchers have moved their area of focus from western to Asian countries and are investigating the buying patrons of the people living in Asia.
The factors behind the success of these stores is their layout of well managed hassle free environment, availability and placement for fresh and hygienic vegetables, meat and fish which gets the attention and appreciation of consumers moreover the high-level of service and the behavior of sales staff make the visit of the consumers more comfortable and valuable especially for the working class who have minimum time for shopping.
Ignoring the consequences of product purchased through impulse buying. In Pakistan the number of retail outlets, shopping malls and super stores are increasing rapidly as compared to traditionally open bazar.
It is very much possible that consumer may experience positive and negative consequences of a product bought through impulsive buying after its post purchase evaluation.
Attributes or characteristics of impulse buying behavior of consumer: The ratio and chances of impulse buying increases with the passage of time. A good standard and effective store layout let alone achieve the goal of providing convenience to the customer the role of good and trained sales person is also very important.
The followingfollowig are the factors which affects impulse buying behavior of consumer Promotional activities Income. Urge of buying a product immediately.
Delaying the purchase of needed product. Barratt, Rook stated that consumer gets attracted towards a product to buy it without considering its consequences of delaying a product to fill a pre-determined need.Read this essay on Research Proposal on Impulse Buying Behaviour.
Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Impulse buying emotional effects and subsequent future behaviour. thesis are intended to aspects of this behaviour. - Definition.
Impulse buying has been. Bachelor Thesis Impulse buying, reasons why and consumer electronics, Oh My! This thesis aims to investigate the consumer behaviour behind impulse buying and find. The Impulse Buying Behavior of Consumes For impulse buying and 3-To discover the differences between male and female consumers in Impulsive buying behaviour.
the republic of turkey bahÇeŞehİr university understanding consumers’ impulse buying behavior master’s thesis İrem gÜre İstanbul, In this study ether are two variables, i.e. Dependent variable “consumers’ impulse buying behavior”, FACTORS INFLUENCING IMPULSE BUYING BEHAVIOR.Download