Pestle analysis of fitness industry

Free Business essays

As the pestle analysis has indicated, this to be a particular threat to the health spa industry and this should be something that management looks at mitigating. It is true that the importance of each category of factors will always vary from business to business and from company to company, but nonetheless PESTLE remains a mandatory analysis technique that is usually a part of the larger and more comprehensive SWOT analysis.

PESTLE Analysis

Advancement in gym equipment enables customers to surf the internet, connect with other users, stream music, watch TV, monitor heart rate as well as put their personal data into machines to make their workout tailored and personal World Gym Environmental Shuaib: Many employees within the organisation are part time workers.

About this resource This Business essay was submitted to us by a student in order to help you with your studies. Commonly, a pestle analysis will be used alongside other analyses that focus on internal factors.

Whilst basic health spas may find that they are not prohibited from entering the market by virtue of their lack of technology, the pestle analysis in relation to socio-cultural issues has shown that in order to establish a truly competitive position, companies will have to offer the latest technology and a wide range of options.

However, a slightly different approach which the pestle analysis reveals is that the environment could, in fact, bring opportunities to a health spa company with a growing demand for organic and natural products.

For the purposes of the pestle analysis of a health spa, there is little in the way of trade restrictions and tariffs to be concerned about.

What cultural aspects are most important? To further understand what PESTLE is and how it can be used, it is essential that you know a thing or two about each individual category of factors.

How to find PEST Analysis Information for a company, organization, or industry

Each and every category of factors is of crucial importance to advanced strategic management, and the PESTLE analysis in itself is definitely a must for any business or company, regardless of its industry.

Political factors are represented by specific areas, such as labour law, tax policy, tariffs, trade restrictions and even environmental law.

This part of the pestle analysis considers demographics such as age and wealth as well as issues including career aspirations and general interest in health issues. Looking for More Information on Pestle Analysis? Changes in attitudes towards health and fitness have created a larger target market Competitors: Social Factors These factors refer mainly to demographic factors, which comprise factors like population growth rate, cultural aspects, age distribution and health consciousness.

Essay UK - http: When political decisions result in legislation which is not favourable to a particular company they may sometimes use astroturfing techniques in an attempt to put pressure on the government to change its mind. Political Factors These factors represent the way and the extent to which a government influences the economy and a certain business.

Legal Factors The legal part refers to all the laws directly connected to a business or company and its area of activity, including consumer law, antitrust law, anti-discrimination law and health and safety law.

A PESTLE Analysis is one of the most important frameworks of macro-environmental analysis, a framework which is a key part of advanced strategic management. What technological innovations are likely to occur? The combination of the pestle analysis with other factors will allow a company to create a strategic management plan of how to move its business forward in a way that maximises the opportunities available to it, externally.

Health spas are usually considered luxury products; therefore, when there is an economic downturn, the number of customers is likely to reduce.How to find PEST Analysis Information for a company, organization, or industry. How to find PEST Analysis Information for a company, organization, or industry market research Mediamark Reporter Mergent Intellect mergent online mintel oxygen NetAdvantage OneSource Passport GMID personal fitness industry research insight retail salary Simmons.

FITNESS CENTER INDUSTRY 2 PESTLE Analysis of the Fitness Center Industry As the New Year is upon us, more and more people are making a resolution to get healthier and fit. One out of every five Americans are heading to the gym, or at least paying for a membership. Which puts the fitness industry in a pretty sweet spot: a largely unhealthy and overweight population is looking for ways to get in %(11).

An example of a PESTLE analysis factor which may also be an opportunity or threat is the economy. we are concerned with the external audit which examines macroenvironmental facts such as PESTLE analysis fresh-air-purifiers.comic The pestle analysis then goes. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

Pestle Analysis Of Fitness Industry PESTLE ANALYSIS INTRODUCTION Deepkamal Exports Pvt Ltd is a % export oriented company We are a government recognized Star export house and deal in Spices, Oil seeds and Dehydrated vegetables.

Our main markets are Russia, Eastern Europe and The Middle East. We plan to expand our business into Brazil, Ukraine, Poland and Taiwan. The sporting goods and equipment industry is made up of an extremely diverse and large market which contains six types of activities.

These activities are.

Pestle analysis of fitness industry
Rated 0/5 based on 16 review